A three-partner firm practicing social security, consumer, family, and labor law. Four areas that barely share any vocabulary, and a client base that mostly shows up anxious about money.

The hard part was scope. Thirty-four services spread across four practice areas, all of which the partners wanted visible, none of which a visitor will read start to finish. I built each area as a numbered card that opens into its own service list, so the page reads as four choices instead of a wall of legal terms.

A ten-question FAQ handles what was eating the partners' time on the phone: what the first consultation costs, whether a denied INSS claim is still worth fighting, whether they take clients outside Salvador, Brazil. Google reviews are published with client permission, and OAB registration numbers sit in the footer, as the Bar requires.

Advertising rules for Brazilian lawyers are strict. No promises of results, no aggressive persuasion. The copy is written to stay inside those lines.