Monique treats babies and small children. Motor development, respiratory care, early stimulation, some of it at the clinic and some in the family's living room. All of it came in through WhatsApp and Instagram, and there was no page a paediatrician could forward to a worried parent.

The person reading is that parent, and usually they arrive scared. A baby born early, a milestone that hasn't come, a referral nobody had time to explain properly. So the site opens with reassurance and credentials: CREFITO number in the header, services described in language a parent can actually parse, and eleven real Google reviews sitting immediately before the booking block, which is where they earn their keep.

Every call to action opens WhatsApp with the message already typed, because WhatsApp is where she answers. Google Tag Manager is wired in so she can see which section people read before they tap.

Hours, address and a maps link are at the bottom. Some parents want to know there's a real room with a real door before they commit to anything, and that's fair.