Available for freelance

Clicks in.

Clients out.

Clicks in.

Clients out.

Clicks in.

Clients out.

Clicks in.

Clients out.

Web design specialist. Six years of landing pages and brand sites for US companies, built in Framer, Unbounce and WordPress. Design is only as good as the leads it generates.

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  • Framer

  • ◆

  • Figma

  • ◆

  • Unbounce

  • ◆

  • WordPress

  • ◆

  • Go High Level

  • ◆

  • Elementor Pro

  • ◆

  • Core Web Vitals

  • ◆

02 / Services

What I’m hired for

What I’m hired for

01

Landing pages

Campaign pages built to take paid traffic and convert it. Unbounce, Framer, Go High Level, etc.

03

Conversion optimization

Message hierarchy, friction removal and testing on pages that are already live.

02

Framer & Figma builds

Brand sites designed and shipped end to end, including CMS, responsive states and interactions.

04

Performance & SEO

Core Web Vitals, mobile speed and technical clean-up, so a slow page stops costing you leads.

Portrait of Emerson Souza

03 / About

Six years of design judged by what it converts.

Six years of design judged by what it converts.

I’m Emerson Barreto, a web design specialist based in Brazil, currently working at StubGroup, a marketing agency based in Texas, US. I build landing pages and websites for US clients whose site has to do more than look good.


Most of the work is removing friction between a click and a conversion. Sometimes that means a campaign page in Unbounce, sometimes a brand site in Framer, sometimes a WordPress build that finally loads fast. Speed and clarity come before decoration.

0

Years designing

0+

Pagespeed score

0+

Pages shipped

0

SPOKEN Languages

04 / Process

How a
project runs

How a
project runs

The same sequence on every project, whether it’s a single campaign page or a full site.

01

/ 04

01

Audit & goals

02

Wireframe in Figma

03

Design & build

04

Test & iterate

Step 01

01

Audit & goals

Traffic source, offer, and the one action the page has to produce. I look at where the current page leaks before I draw anything.

Analytics review

Offer clarity

Benchmarks

Step 02

02

Step 02

02

Wireframe in Figma

Wireframe in Figma

Copy hierarchy and structure come first, decoration later. You approve the skeleton while it is still cheap to change.

Copy hierarchy and structure come first, decoration later. You approve the skeleton while it is still cheap to change.

Copy hierarchy

Mobile first

Copy hierarchy

Mobile first

Step 03

03

Step 03

03

Design & build

Design & build

I build in the platform you already use and hand it over with tracking, CRM and automation wired up.

I build in the platform you already use and hand it over with tracking, CRM and automation wired up.

Framer / WP

Integrations

QA on device

Framer / WP

Integrations

QA on device

Step 04

04

Step 04

04

Test & iterate

Test & iterate

Speed checks, heatmaps and A/B tests after launch. The first version is a guess until real traffic says otherwise.

Speed checks, heatmaps and A/B tests after launch. The first version is a guess until real traffic says otherwise.

Core Web Vitals

Heatmaps

Core Web Vitals

Heatmaps

05 / Testimonials

"The perfect combination of professionalism, care, and beauty! Every step was carried out with attention to every detail. Today, thanks to Emerson Barreto's services, I not only have the image I always wanted, but also real results and the conversions I was hoping for."

"The perfect combination of professionalism, care, and beauty! Every step was carried out with attention to every detail. Today, thanks to Emerson Barreto's services, I not only have the image I always wanted, but also real results and the conversions I was hoping for."

Monique Ornellas · Physical Therapist · BRAZIL

“The work went beyond my expectations. For me, it's not just a service; it's a reward, an achievement, the realization of a dream made real. In so little time, with so little back-and-forth, in a single meeting, you were able to capture the whole idea and translate it into the material you delivered. Thank you so much for your work. I highly recommend you."

“The work went beyond my expectations. For me, it's not just a service; it's a reward, an achievement, the realization of a dream made real. In so little time, with so little back-and-forth, in a single meeting, you were able to capture the whole idea and translate it into the material you delivered. Thank you so much for your work. I highly recommend you."

Beatriz Moreira · Psychologist · BRAZIL

Experience

StubGroup

Web Design Specialist · United States

2024 → now

Independent

Graphic & Web Design

2019 → now

ImLog

Web Design Specialist · Brazil

2023 → 24

VTEX

Customer Excellence Analyst · Brazil

2022 → 23

Framer

Figma

Unbounce

WordPress

Elementor Pro

Go High Level

HubSpot

Photoshop

CLAUDE AI

06 / Contact

Let’s build something
that converts.

Let’s build something
that converts.

Let’s build something
that converts.

Let's talk